Today, it’s a common misconception that Social Media is just the same as it was years ago. A lot of marketing professionals have conditioned themselves to believe that they need to simply exist on social media platforms for getting the desired results.
But the truth of the matter is, the time has changed, and this change has significantly impacted our most preferred marketing platform.
What worked in the past may not work today, and that awareness is crucial for marketers in today’s world.
In this article, we’ll show you the exact strategies that work in 2020 for dominating and creating a Social media empire.
Use engaging background music with highly-converting visuals:
Gone are the days when people used to spend more than a minute on a Social Media Advertisement. Today, the attention span of the audience has reduced to less than 3 seconds.
Many brands have adopted flexible advertisement strategies to capture the attention of their audience simply because they’re aware of the fact that people are busier than ever, and most importantly, people don’t care much about them.
If you’re not utilizing proper resources & not delivering Content that your audience finds valuable, then you need to find another way to earn a living.
Think about this. What visual do you think would attract your followers to stay at your advertisement page for more than 20 seconds?
Make use of highly-engaging background music along with attractive visuals to make your leads click.
When your leads enter your landing page, you need to make sure that every piece of your company’s information is right in front of them. Make it easy for the customers to go through your website. The simpler your page is, the better your results will be.
Such a combination of attractive visuals, engaging background music, highly-converting copy & informative landing page can boost your marketing efforts significantly in 2020.
Communicate with your audience:
Not communicating and indulging in a conversation with your audience is like participating in a marathon race all alone. Today, communication is a necessity when it comes to Social Media marketing. But still, communication should not be forced, but instead, it should be initiated through implementing proper social media marketing strategies.
Firstly, you need to follow the most important rule for communication on Social media which is never to say just “Thank you” to your followers. When potential client comments on your social media feed, try to give back something in return with a ‘Thank you.’ For instance, you could reply back by saying, “Thank you for your time Janice, really appreciate your support.”
This way, you’ll always be in the good books of your customers since every person in this world desires a feeling of importance.
Secondly, I always reply to your followers. If you’re not replying to what people comment on your posts, not replying to their direct messages, and simply trying to conversate through social media posts, then you’re doing it totally wrong. Imagine you being in the shoes of your audience, how well do you feel when a company replies to your query in a matter of seconds? You value that brand. That’s how you need to be perceived by your audience. Always respond, which is essential for building a conversation with your leads.
Along with this, for building a strong relationship with your followers, you need to stand out from the crowd and host something different that will boost your social media engagement.
Initiate conversations by hosting events, quizzes & polls that will make your customers want to interact with you. When they do that, greet them well and be prepared with a strong call-to-action if you want that conversation to be meaningful.
There are a lot of ways to communicate with your audience but for the sake of this article we’ve mentioned the most important ones. Remember that the only way you’ll dominate on Social media platforms is when you’re building a relationship with your audience. Treat them as real people and not just numbers.
Stick to your business Niche, and market your products/services through Content:
As Gary Vee says, “Content is the King.” In 2020, your content marketing skills play a crucial role in the success of your social media campaigns.
This is the information age, and thus, utilizing effective content marketing strategies can provide a unique selling proposition for your business. Since a majority of your potential clients are present on Social media platforms, educating your leads through your Content can skyrocket your business’s growth.
Remember that your followers don’t know you as a person. You’re communicating with your audience through your Content. Treat your Content as the voice of your business. That’s how you talk to your followers on Social Media.
Sometimes, developing a content marketing strategy can be a daunting task for marketing professionals. It requires sound research about the target audience so that the Content which will be delivered, provides the maximum output.
There are many different ways to develop a strategy for your Content, but in today’s world, you need to know the exact strategies that work in 2020.
Here’s how you can develop a content marketing strategy for your social media page:
- Stick to your brand’s niche, g., E-Commerce, Digital Marketing, Dance, Candles, T-shirts. Narrowing down to a small niche is crucial for your brand. Diversification is an advantage, but on Social Media, you need to be a master of something & not everything.
- Every business needs an effective copywriting strategy to boost advertisements.
Therefore, you need to decide what platform you’re going to use to showcase your Content. After making that decision, deliver Content that is likely to generate interest in your brand. Your audience should find your social media posts worth addressing. That’s how you would be able to create an effective advertisement copy.
- Suppose you’re in the E-commerce niche, then you can create posts that showcase the importance of an E-commerce websiteand how you can help in solving the major problems. Educate the audience about why they need your product/service through your social media content. This way, you’ll be attracting a lot of hot-traffic on your social media handles.
- Create Blogs and use Instagram/Facebook storiesto engage your audience effectively. Instagram/Facebook provides you with a swipe up link option, which can tremendously boost your website traffic directly.
- When you’re educating your followers,you’re creating a demand for your service in an indirect manner. Your leads interact with you & they get to know about your brand. That’s how content marketing works for your business.
Use the power of Video-Marketing to significantly increase your engagement:
We said ‘time has changed,’ but we didn’t mention how. If you’re aiming to build a successful social media campaign, you need to know what ‘success’ is for Social Media Marketing. Today, even if you have 100,000+ followers on Instagram, you can’t say you won. Even if you’re reaching millions of customers every day, it does not ensure that you’re getting conversions.
The only way you can measure your success on Social Media in 2020 is through your engagement rate. That’s how time has changed. The metric for success on Social Media has changed, and you need to be aware of it.
Businesses need to strive for engagement and not for the number of followers. With the latest update in the Facebook algorithm, you don’t get to see a large number of people following your page, but that doesn’t mean you’re failing on Social media. Therefore, it’s crucial for your business to measure growth through engagement.
Here’s how you can leverage the power of video marketing to increase your engagement rate tremendously:
- Use videos for your social media advertisements, showcase the process of using your service in the videoto inform your audience about your business. Be as detailed as you can. This is your chance of making your customers feel comfortable.
- If you don’t have the budget for voice-over explanations, then use engaging background music in your videosto stimulate the audience to stay at your landing page. It’s all about emotions. People don’t remember the product. They remember how it made them feel.
- A study showed that in 2020, animated explainer videos are performing 5x times betterthan other kinds of video-advertisements. You need to be aware of such statistics. Influence consumer behavior by implementing effective marketing strategies.
- Make sure that your video is simple and not complicated; don’t confuse your audience. Spending thousands of dollars on a video that is perceived as confusing by your audience is a wastage of your resources.
Develop a targeting strategy for your business, don’t simply diversify:
Every venture requires planning, and it works the same for Social media marketing. Strong focus and implementing the right strategies will make any campaign successful.
In the past, simply attracting a lot of traffic was considered to be a smart strategy, but that’s not the case in today’s environment. If you’re simply scaling to attract traffic and not focusing on conversions, then you’re in the wrong lane, and you need to change your ways.
Developing an effective targeting strategy is essential for Social media marketers.
Think about this, do you think you can sell a fish to a vegetarian? You can’t. Similarly, you need to think like that when implementing marketing strategies on Social Media.
Showcase your Content to the appropriate audience. Research about your audience as much as you can and try to find similarities in your leads database.
Here’s how you can develop a targeting strategy for your brand in these simple ways:
- Get familiar with your competition. Knowwhat type of customers are buying.
- Use Facebook niche groups to share your Content; most of your target customers are present there.
- Use relevant Content for each platform. Don’t diversify on every platform before researching the key characteristics of the hub.
- Use relevant hashtags for your Social media posts; targeted hashtags are necessary for attracting relevant leads.
By adopting an effective targeting strategy in 2020, your marketing efforts will prove to be more fruitful than ever.
Monitor your analytics and measure your marketing efforts:
To ensure a successful social media campaign in 2020, you need to know what worked and what did not work for your campaign.
The most common problem with social media marketing specialists is that they don’t monitor their results. This is the most important aspect of Social media marketing. Reviewing your campaign is essential if you aim to be better than yesterday.
There are a lot of tools out there for marketing professionals to monitor their analytics like Zoho, Buffer, Mediawave, and many more.
Here’s a checklist for marketing professionals to ensure that every bit of their campaign is reviewed:
- Review what platform generated the most and least traffic for your landing page.
- What were the major challenges faced by your brand in terms of generating leads?
- After reviewing your conversions, create a target-customer profile for your business. You need to target that customer profile in your future campaigns.
- How did your competition perform in the same period?
- How much time are you spending on an average on your Social media campaigns?
These are the six ways that can help you create a Social media empire and ensure that your business receives a tremendous boost in terms of sales and earnings.
By following the structure of each way, you dominate the field of social media marketing.
There are tons of benefits of adopting social media marketing for your brand, but it’s of no use if a business fails to take the very first step, which is “Action.” While this latest marketing trend is still taking shape, businesses need to be aware of how “first-mover advantage” can have a huge impact on their brand.
Always remember, the success of a company depends on the intellect level of its marketing department. If they fail to identify an opportunity or fail to act on it, that’s a red signal for the business.
Overwhelmed with the advantages of Social Media Marketing, or does it sound too good to be true?
Remember, “The best marketing doesn’t feel like marketing.”
To ensure a successful social media campaign in 2020, you need to know what worked and what did not work for your campaign.
The most common problem with social media marketing specialists is that they don’t monitor their results. This is the most important aspect of Social media marketing. Reviewing your campaign is essential if you aim to be better than yesterday.
There are a lot of tools out there for marketing professionals to monitor their analytics like Zoho, Buffer, Mediawave and many more.
Here’s a checklist for marketing professionals to ensure that every bit of their campaign is reviewed:
- Review what platform generated the most and least traffic for your landing page.
- What were the major challenges faced by your brand in terms of generating leads?
- After reviewing your conversions, create a target-customer profile for your business, you need to target that customer profile in your future campaigns.
- How did your competition perform in the same period?
- How much time are you spending on an average on your Social media campaigns?
These are the 6 ways that can help you create a Social media empire and ensure that your business receives a tremendous boost in terms of sales and earnings.
By following the structure of each way, you dominate the field of social media marketing.
There are tons of benefits of adopting social media marketing for your brand, but it’s of no use, if a business fails to take the very first step which is “Action.” While this latest marketing trend is still taking shape, businesses need to be aware of how “first mover advantage” can have a huge impact on their brand.
Always remember, the success of a company depends on the intellect level of its marketing department. If they fail to identify an opportunity or fail to act on it, that’s a red signal for the business.
Overwhelmed with the advantages of Social Media Marketing or does it sound too good to be true?
Remember, “The best marketing doesn’t feel like marketing”.
